Every sales team needs good sales tools, and an essential sales kit is one of them.
EBS Marketing can work with you to develop sales tools that will provide your sales team with a competitive edge and boost the sales channel performance. We’ll provide information on how to deal with your key competitors. We will also incorporate winning messaging into the marketing strategy, ensuring your products or solutions are placed as the best option on the market.
Competitor and market analysis
Our team will perform in-depth competitor analysis, identifying opportunities and market gaps your business can capitalise on. Crucially, we’ll engage with end-users in order to understand why they picked your solution, what problems it solves for them, and what value it provides.
Sometimes there’s a misalignment between what businesses and customers consider valuable. Our team will ensure your brand is associated with true value in a customer’s mind. We’ll take into consideration your current market position, your goals, and why end-users engage with your solutions as opposed to the competitors’ or vice versa.
Finding out what customers really want and identifying the gaps in the market, and then feeding this data into your business allows us to help you develop a product roadmap and identify future opportunities.
Consistent messaging is key
This is a crucial element of any sales strategy. Your messaging has to be consistent across all sales channels in order to get through to the target audience. Turning a prospect into a customer takes ten touchpoints, and all of them need to match in tone and intent. This is true for both offline and online sales channels, be they websites, paper brochures, billboards, or social media.
The customer needs to understand what problems your product or service will solve and what value it will bring into their lives. This is why the sales team and channel partners need to understand the importance of key messaging when communicating with clients. This message needs to be consistent throughout the marketing campaign lifecycle.
When we develop the essential sales kit, we’ll make sure the message is searchable and that it targets the right audience by performing SEO research and implementing proven solutions. Our marketing team will constantly monitor how the message is performing and the impact it’s having, allowing us to make changes if necessary.
Finally, this allows you to better understand your place in the market and tailor your future strategy based on that.
How EBS Marketing can support you
Are you content to stay in your current position on the market? Or do you want to take your business to the next level? The EBS Marketing team can help you develop an essential sales kit that will contain key messaging for the marketing strategy and support your business plans.
Like what you’ve read so far? Contact us, and we’ll handle the rest.
